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RESUME

Professional ​

info​​
 

Binna Kim is an expert communications consultant with over a decade of experience working with financial services brands, including RBS, American Express, BBVA Compass and Lord Abbett. She has also helped major tech companies target the financial services vertical, working with firms such as Oracle, Intel and AT&T. As a multi-channel, integrated communicator, Binna thinks holistically about how brands can leverage earned, owned, shared and paid media to achieve results. From international advertising campaigns to targeted media relations, Binna is channel agnostic and focused on the end objective.

Skills

BRANDING AND MESSAGING

COPYWRITING

MARKETING

SOCIAL MEDIA

MEDIA RELATIONS

INTEGRATED COMMUNICATIONS

ADVERTISING

DIGITAL STRATEGIES

Work​

experience​
 

Independent consultant

​2015 - present

 

 

 

Managing Director, New York
Cognito

​2006 - 2015

 

  • ​Led multi-million dollar agency business in New York, with responsibility for business development, operations, client management and growth

  • Primary lead on major accounts, including Bloomberg, American Express, Oracle and Intel

  • Creative, out-of-the-box thinker combined with pragmatic delivery

  • Channel expertise across media relations, crisis communications, branding and messaging, corporate storytelling, advertising, social media, digital, direct marketing

  • Charismatic team leader with a personal approach

  • Deep knowledge of financial services, across buy- and sell-side, front-to-back-office

 

 

Marketing 
Merrill Lynch Investment Management

​2004 - 2006

 

  • Marketing role in non-proprietary division of MLIM

  • Focused on marketing Merrill investment management products and services to third-party advisors, including wirehouse brokers, RIAs, bank brokers, insurance

  • Experience marketing traditional mutual funds, alternative investments, SMAs, VAs

 

Additional Experience
 
Copy and Layout Editor, Brookline Bulletin
Production Intern/Associate, ABC/WCVB, Boston
Editor, Keem, Inc.
Tech

Gorkana

Cision

MS Office

Photoshop

InDesign

Basecamp

Smartsheet

Salesforce

OpenX

 

Education
Wellesley College
B.A. English

 

  • Managing Editor, Wellesley News

 

 
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